Integrated communications deliver maximum impact.
All Griffin programs begin with the development of a clearly defined strategy that is based on internal and external marketing audits with staff, customers, and target customers. The culmination of the strategy yields a marketing position that is unique to the client. We then develop the creative concepts and messages that are deployed in the campaign. These messages are then customized throughout the mix of digital communications vehicles selected for the program. Once implemented, the entire campaign is monitored and evaluated on a month-to-month basis using the Griffin Real-Time Program Processing methodology. Based on the processing information received, the campaign is adjusted as needed.