All Griffin programs are guided by a simple, compelling seven-point philosophy.

1. Play to win: Passion matters. We expect it from our account teams and from our clients. It takes a total commitment to win to create market-moving campaigns that turn consumers into passionate, long-term customers.
2. Position before promotion: The first step in every Griffin program is to define the brand position that makes the client unique. The brand’s value proposition is what turns consumers into customers.
3. Strategize the creative: A cool idea is just that, unless it is grounded in a solid underlying strategy that generates significant long-term sales growth. Every Griffin program features strategized creative designed to deliver maximum impact in the market.
4. Integrate the message: Griffin campaigns integrate the creative message throughout a variety of media platforms, using public relations, print advertising, web advertising, video, viral marketing, special events, and guerilla marketing tactics.
5. Measure the impact: Every Griffin campaign is monitored and measured for maximum impact. Clients receive monthly reports and campaigns are constantly optimized as necessary.
6. Work within budget: No one deserves to be surprised with cost over-runs.
7. Know the bottom line: Programs must deliver results, measurable results.